Work

Brand identities, products and design systems.

Case studies from fintech startups, venture studios, SaaS companies and consumer brands, each one taken from first concept to launched product.

Sprintr AI's S loop mark repeated as a pattern over a purple to teal gradient, with one mark highlighted

01

Sprintr

Brand Refinement

Sprintr AI had a strong brand idea buried under crowded layouts, inconsistent type and colors with no clear job. I audited it, rebalanced the S logo and gave the whole system hierarchy, so the brand finally looks as confident as it sounds.

Growth Factory Ventures G mark, built from a square and an arrow, shown on its construction grid

02

Growth Factory Ventures

Rebrand

Growth Factory Ventures had a sharp point of view and a logo that didn't. I rebranded the firm around a single G built from the ideas it runs on: the window of opportunity, the DNA of growth and conviction.

CREE8 product on a laptop, showing a dark workspace of media projects in a Gateway Station view

03

CREE8 Product Design

Product & Design System

CREE8 helps film, TV and broadcast teams produce in the cloud, and its product looked older than the problems it solves. Working with CEO Lisa Watts, I redesigned the whole experience and built a design system that now goes from a prompt to accurate, on-system UI.

CREE8 website on a laptop, with the yellow-highlighted headline Studio In-A-Box

04

CREE8 Redesign

Brand Redesign

CREE8 had a good idea and a stock-image logo. After it acquired BeBop Technology, I redesigned the brand from scratch: a loop that doubles as an 8, a website to match, and a yellow that made a purple-and-blue industry stop and look.

Bubble8 logo, an arrow with spikes and the Bubble8 wordmark, drawn over its construction grid

05

Bubble8 Venture Studio

0-to-1 Brand Identity

Bubble8 was a venture studio built on one philosophy: ship, validate, repeat. I designed its identity around that idea. The arrow is the studio, and the spikes are the ideas it pushes out to market.

Higlobe mobile app screens showing an account overview, Higlobe Earn balance and bank transfer details

06

Higlobe

Design System

Higlobe helps people get paid across borders, and fintech has a habit of making that feel harder than it is. I cut onboarding from 12+ steps to 4, turned KYC into something people actually finish and built the design system the product still runs on.

RedDoor wordmark, with the tagline One-click homeownership, over a couple relaxing on the floor of their new home among moving boxes

07

RedDoor

Brand Identity

Mortgages are traditional, boring and rarely built for the people using them. I redesigned RedDoor's brand from the three most basic shapes there are, a triangle, a circle and a square, and turned them into a system for three products. Then Opendoor acquired the company.