About

Curious by nature. Precise by design.

I’m Esteban Saborío, a self-taught design leader based in Costa Rica with over a decade of experience in brand and product design. I’ve partnered with fintech startups, venture studios, SaaS companies and consumer brands, leading multidisciplinary teams that take ideas from first concept to launched product.

My work moves between brand identity, product design and design systems, with one constant goal: turning complex ideas into experiences that feel clear and human. Curiosity got me here, and it still drives every project.

Esteban Saborío smiling at a design event

01 / What I do

Brand, product and the system that holds them together.

Brand & visual identity

Logo design

UX/UI design

Product & interface design

Design systems

Web design in Framer

Interaction & motion

Design leadership

AI design workflows

Brand & visual identity

Logo design

UX/UI design

Product & interface design

Design systems

Web design in Framer

Interaction & motion

Design leadership

AI design workflows

02 / How I work

Strategy before style. Structure before surface.

Why

Design exists to make complex things feel simple. Every brand and product is a promise to someone, and clarity is how that promise is kept.

How

Strategy before style, structure before surface. I treat brand and product as one system, question every element until it earns its place, and use AI to move faster without lowering the bar.

What

Brands and products that are clear in what they say, consistent wherever they appear and human in how they behave. Work that looks simple because the hard thinking already happened.

03 / Tools