Bubble8 Venture Studio

Bubble8 was a venture studio built on one philosophy: ship, validate, repeat. I designed its identity around that idea. The arrow is the studio, and the spikes are the ideas it pushes out to market.

Client

Bubble8

Industry

Venture studio

Role

Brand Designer

Year

2023

A year after Ali Mackani and I exited our first project together, RedDoor, he reached out with a new one: Bubble8, a venture studio that builds companies by testing ideas in the real market, fast. I designed the brand from scratch. Bubble8 later added CREE8 to its portfolio and, after months of hard work, joined Growth Factory Ventures as The Studio.

Challenge

A venture studio's job is to not fall in love with its ideas. Most of them should meet the market early, and some of them won't survive the meeting. The brand had to say that out loud: a studio that moves fast, ships often and lets the market decide, without looking like one more VC firm or agency.

Solution

I turned the philosophy into the mark. The arrow is the studio, always moving forward. The spikes are the ideas it pushes out to market, each one a bet that gets validated quickly or let go. One shape, one message: we ship.

Outcome

A mark that explains the studio's model at a glance.
An identity that carried Bubble8 through taking ideas to market, keeping the ones that worked and letting go of the ones that didn't.
A studio that added CREE8 to its portfolio and joined Growth Factory Ventures as The Studio.

Round two

Ali and I had already exited RedDoor together. A year later he came back with a studio, and this time the product was the process itself: build, ship, learn.

The arrow and the spikes

The arrow is the studio. The spikes are the ideas. The studio’s job is to push them out into the market, see which ones stick and move on from the rest.

Don’t get attached

Shipping fast means some ideas don’t make it. A few of ours went to market and didn’t go well, which is exactly what validation is for. The ones worth keeping got the work, and CREE8 joined the portfolio.

Where it landed

Validate quickly, back what has signal, let go of the rest. That’s also how Growth Factory Ventures works, which is why Bubble8 joining GFV as The Studio made sense. Same philosophy, bigger engine.

Services

Brand strategy, Brand identity, Logo design

Tools

Figma, Illustrator, Photoshop

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